点搜的技术优势

什么是上下文关联文字广告定向?

投放与主题相关联广告是对广告主、媒体主和受众用户群体都有价值的广告投放。我们的广告主在每月的报表里看到不断升高的ROI（投资回报率）；我们的媒体合作伙伴可以更加深度地挖掘自身内容的广告价值；广告受众用户也能够真正发现新的产品与服务，这些产品与服务最终能够在生活当中帮助他们解决问题。

我们的平台可以在点搜合作媒体网络内通过分析当前投放页面的文字、用户行为和历史数据等信息并将与之相关联的广告显示在载体页面并展示给目标受众群。我们不仅通过系统智能的分析技术以实现上述功能，人工参与维护和筛选。

以下的几幅图标列出了点搜目前所使用的投放技术。

Network	Contextual System	Categories/Keywords	Ad System	Advertisement

为什么选择点搜关键词（上下文关联）定向广告?

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with graphical banners in JPG/GIF format, Clicksor offers a specific CPC (cost per click) package. For each campaign, Cilcksor supports up to 10 different banner sizes and each banner is maximum 40KB. The cost for the CPC campaign starts at only $0.05/click.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with rich media banner Cilcksor offers a specific CPM (cost per thousand impressions) package. The cost for the CPM campaign starts at only $0.50/CPM.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with the full page pop-under ads Clicksor offers a specific CPV (cost per view) package. This full page ad is a great way to attract visitor’s attention and the cost for the CPV campaign starts at only $0.004/view.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keyword and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with interstitial ads Clicksor offers a specific CPI (cost per Interstitial) package. The interstitial ads are demanding of visitor’s attention with guaranteed viewing time on your ad. The cost for the CPI campaign starts at only $0.005/view.

• 1. 点搜的上下文关联语义分析技术通过对广告展示页面的文字进行抓取并匹配后自动将广告主的定向广告投放到与之相关联的媒体网站当中。
• 2. 通过选择分类、关键词进行对点搜及合作媒体网络的投放筛选和内容匹配。竞价关键词以提高您广告的优先度。用户所看到的广告是与其页面内容结合完美的一部分。
• 3. ROI实时追踪并调整广告投放效率，提高CTR。您可控制所投放广告的目标受众群体，通过频道分类进行人群定位等，将您的广告投放到合适的人群面前。

网络广告在对ROI的要求已经进入一个新的阶段，广告主对营销投入的回报率要求提高，用户上网索取信息的同时希望获取对新品牌和新服务的认知。 立即体验！